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How I Filled My 2026 Wedding Calendar – Andy Gaines
When wedding bookings feel slower or less predictable, it can be tempting to assume the solution is more visibility, more content, or more pressure. In this tutorial, York Wedding Photographer Andy Gaines shares a simple, intentional approach he tested to increase his bookings – using this approach has helped Andy fill his diary for 2026 and he shares how you can do the same!
Rather than chasing trends or making big changes all at once, the video explores how Instagram boosted posts were used in a considered, low pressure way to put the work in front of the right people. Andy talks through the thinking behind the approach, what he paid attention to as he tested it, and what he learned along the way, plus some advice on marketing and using your USPs to your advantage.
The NineDots awards take place every 3 months and are each judged by 4 incredible photographers from around the world.
At NineDots we believe in awards as fuel for continual improvement rather than being purely for peer recognition or creating hierarchy, so every round we ask our wonderful judges provide their expert insight into their judging process and offer feedback on the images entered through these regular ‘expert insight’ pieces. This helps everyone improve their craft – those who entered and those who didn’t, by getting advice from photographers at the top of the industry around the world.
