Learn how to set up google ads for success with Tania Motwani

In this course, you’ll be walked step-by-step through how to set up and run effective Google Ads campaigns tailored specifically for wedding photographers.

Using a real-world example from a photographers actual website, you’ll learn how to build a campaign from the ground up – including choosing the right campaign type, selecting high-intent keywords, refining your targeting, and setting a budget that actually works.

We also break down the strategy behind it all: how keyword matching works, how to use negative keywords to avoid wasting money, and how to structure your ads for better performance and stronger enquiries.

Finally, we cover what happens after you hit “go” – including why giving your campaigns a solid three-month window is key to gathering meaningful data, optimising performance, and turning clicks into bookings.

Tania is a performance marketing specialist with over eight years of experience driving growth through Google Ads and Meta Ads for brands seeking strategic, results-driven paid media support. Alongside paid acquisition, Tania also works in Answer Engine Optimization, helping businesses enhance their visibility across leading AI and LLM platforms including ChatGPT, Claude, and Perplexity. Her work sits at the intersection of paid media, search evolution, and digital visibility, supporting clients who want a more advanced approach to growth in an increasingly AI-shaped landscape.